UEFA Licensed Coaches · Dubai, UAE

Private football coaching in Dubai

Book a Player Assessment How we work

Hulley Performance delivers Group Development sessions, 1 to 1 development sessions and online mentorship programmes.

Meet your coach

Ethan Hulley

Founder · UEFA Licensed Coach

Your coach

Meet Ethan Hulley

Professional Footballer and Founder of Hulley Performance

A UEFA licensed coach who has spent 6+ years working with footballers across Canada, the UK and the UAE. After Leicester City's youth academy, a football scholarship in Canada and 30+ goals from midfield in UK semi-professional football, he moved to Dubai to build something bigger.

UEFA Licensed Coach · Professional coaching qualification
Leicester City · Youth academy, aged 12–15
University scholarship · Played football in Canada
Nottinghamshire Cup winner · FA Cup goal scorer
30+ goals from midfield · UK semi-professional football
Dubai academy set-up · Coached within it
Camps and showcases · Pre-season camps and showcases run internationally
Canada, UK and UAE · Coached across three continents

About Hulley Performance

What we offer

Developing people first, players second

A small-group Hulley Performance session on a pitch in Dubai at dusk

01Small groups · Dubai

Group Development Sessions

Small-group sessions with players at a similar level, built around position, development areas and goals.

Grouped by ability level
Technical, tactical, physical and psychological
Ages 5 and up

Coaching in Dubai

A Hulley Performance coach talking one-to-one with a player on a Dubai pitch

021-to-1 · Dubai

1 to 1 Private Sessions

Individual sessions for higher-ability players, with every minute built around their game.

For higher-ability players
Entirely tailored to you
Delivered by UEFA licensed coaches

1 to 1 sessions

A Hulley Performance mentorship community call on Google Meet

03Online · Worldwide

Online Mentorship

A 7-module programme with monthly live calls from the professional behind each module.

7 modules, self-paced
Monthly live calls with module experts
Open worldwide

Online mentorship

Getting started

From first message to first session

1
Book a player assessment
Fill in the short form or message on Instagram. Tell us about your level, your club and what you want to achieve.
2
A real reply
A member of our team replies to you, not a generic chatbot.
3
Player Assessment
Receive a player assessment report from our coaches & get to know us a little better.
4
Your training programme
We devise a training programme that is suitable for your needs as a player. The goal is simple, push you on into the next level of your career in the timelines agreed.

Ethan Hulley

Hulley Performance

Assessment request sent
Age
15
Level
Academy
Goal
Scholarship
Hi Ethan, just filled in the form. I'd love to work on my first touch and push for a scholarship.
Thanks for getting in touch. What position do you play, and how often are you training at the moment?
Centre midfield. Training three times a week with my academy.
Perfect. Let's book your player assessment so we can see your level, and you can see how we work.
Player assessment
Assess your level · Dubai
See you there!
Great session today. You'd fit well in one of our small groups. Here's your plan.
PLAN
Your development plan
Small group · built around you
TechnicalTacticalPhysicalPsychological

An example of how it usually goes

Who we develop

Training for academy, school and professional players

Stage 1 · FoundationAges 5–11
5–11
Foundation Phase
Enjoyment, confidence & ball mastery
Fun, engaging coaching that builds a love of the game. Develop movement, creativity and confidence on the ball through play and plenty of touches.
- Ball mastery
- Movement
- Enjoyment
Stage 2 · YouthAges 12–16
12–16
Youth Development Phase
Skills, game understanding & resilience
Build technical skills and decision-making in realistic game situations. Develop tactical awareness, movement and resilience, with support tailored to growth.
- Decision-making
- Game understanding
- Resilience
Stage 3 · ProfessionalAges 17–21
17–21
Professional Development Phase
Performance & the transition to senior football
Prepare for the demands of senior football. Refine positional skills, tactical decisions and physical performance, with individual goals and mentorship to guide progress.
- Position-specific
- Performance
- Mentorship
Stage 4 · SeniorAges Open age
Senior
Senior Level
Open age · Ability based
Individual coaching for senior players, tailored to ability, position and goals. Build technical quality, tactical awareness and match performance at your level.
- Ability based
- Match performance
- Individual goals

Dubai

Dubai-based players

Based in Dubai? Join a small-group session with players at your level, or 1-to-1 coaching for higher-ability players.

Coaching in Dubai

The coaching team

Coached by people who've played the game

Founder and head coach
Ethan Hulley
UEFA licensed coach and former Leicester City academy player. 6+ years coaching footballers across Canada, the UK and the UAE.
UEFA A Licensed Coach
Jamie Ward
Former professional striker who played for Sheffield United, Derby County and Nottingham Forest, and represented Northern Ireland at Euro 2016.
UEFA C Qualified Coach
Shawn Chacko
26-year-old professional footballer for Dubai Irish FC in the UAE 3rd Division, with a deep understanding of the US college and scholarship routes.
UEFA B Qualified Coach
David Titov
Came through the ranks at Brentford FC and is now captain of UAE 2nd Division club Rima Al Sarha, with 4 years of coaching experience.

From our players

What players say

Training with Hulley Performance this summer has really helped improve my game and get me ready for pre-season back in America. The sessions have made me fitter, stronger, and sharper. I feel much more prepared for the demands of the season ahead. I've noticed a real improvement over the summer, and I'm looking forward to taking that into the new season.
JHJames Harman
I have enjoyed my training sessions with Hulley Performance as the coaches pushed me both physically and technically. Through the sessions, I've been able to improve through position-focused drills which in result helps me in team training and games. Definitely recommend Hulley Performance for improvement of individual performance, and generally a good spend of time.
JBJan Bayarenka
Training with Hulley Performance this summer's been very good. It really pushed me on my fitness, helped keep me in the rhythm of things. Overall, just two great people to work with.
RSRyan Slattery

@hulleyperformance